There is nothing admirable about being the best kept secret and having minimal impact because your message isn’t getting through to your ideal client according to Sean D’Souza.
Why do some customers buy—and more importantly what causes them to hesitate? That’s what Sean D’Souza spends most of his time digging into. And it’s this deep understanding of what causes customers to buy and keep coming back, that has created an enviable life for Sean. He works nine months in a year, and takes three months off every year. Yes every year. [Read more…]