Having an online “presence” is more than just being online. It’s your platform. A place to be noticed, share, give and receive. A place to get your message out and a place to be found. Not unlike a stage a speaker steps onto, it is your place to shine and communicate your unique gifts. Embracing this platform concept will fundamentally change the way you approach your website and your entire online marketing plan. If you are updating your website or even thinking about it, start by listening to this episode first.
Today’s guest is a serial entrepreneur. He is the CEO of Copyblogger which has been recognized by the Guardian and Advertising Age as one of the most powerful and influential blogs in the world. Brian Clark has been an expert on content marketing since 1998. His media company is behind the Rainmaker Platform, StudioPress, Scribe, Synthesis and the Authority training program and conference.
Brian has a world of knowledge and is a proponent of sharing information. He currently has 16 eGuides and a marketing program free for the taking. We had a great conversation about content marketing. The value of developing a platform based on valuable content and some meaningful thoughts on positioning yourself for online success.
It’s clear that this one time attorney found his purpose and we are thrilled to be the benefactors of his passionate work.
- Your website as a resource
- Value of a concentric circle marketing
- Thoughts on SEO and keywords
- Why people really follow you online
- Concentric Circle Diagram
- “Permission Based Marketing” Seth Godin
- “To Sell is Human” Daniel Pink
- “How The World Sees You” Sally Hogshead
- “Jab, Jab, Jab, Right Hook” Gary Vaynerchuk
- Authority Rainmaker Event
- Brian’s website
- Brian on Twitter
- Brian on LinkedIn
- The Creative Warrior Unleashed– Jeff’s 7-week training and coaching program to overcome the 7 Core Conflicts that stop creative entrepreneurs in their tracks
Offers and Gratitude ~
Brian is offering a substantial FREE online marketing training course. I’ve taken it and it’s outstanding. Check out Creative Warriors Offers Page where you can grab Brain’s offer as well as check out the free gifts from previous guests.
If you’ve enjoyed this podcast, won’t you please leave a review or rating on iTunes? Kind words are awesome, don’t you think?Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”