One of the beautiful things about entrepreneurs that create businesses from a sense of purpose or what they know they have a unique talent for, is that they try so hard. It’s very endearing actually. They want so hard to get it right and for it to be deeply meaningful. That’s exactly why it can be so difficult to answer the three BIG questions–
What’s my purpose?
Who am I?
What am I meant to do?
In this article for the Huffington Post I explain why there’s an inherent conflict in making a business of something that’s meaningful or purpose-driven. And I offer a solution.
I would love to hear your stories about the challenge of defining what it is that you do. Comment on the HuffPost article or here on the blog and I will certainly join you in the conversation.