I was interviewed a while back for a blog called, ihavealife.com. It was just posted and I want to share it with you because I love what this blog is up to. The title says it all. I have a life. It’s about the work life balance.
The blog was founded by Nathan Holritz. Nathan is not only the founder and CEO of ihavealife.com, he’s also the force behind www.photographersedit.com. The idea here is www.photographersedit.com is a full service place for photographers to turn to for culling through of their images, color correction, retouching and the like. All the things that I believe strongly that photographers should be contracting out and not doing themselves. In full disclosure, I have not used www.photographersedit.com myself. I have a member of my team do the culling through of the images first and then I go through them for final decisions to show my client. Other than that, what they offer are all the services I get done through my fantastic lab, Lenzart Professional Lab.
My point here is not that I am giving a testimonial for www.photographersedit.com. I can’t. I haven’t tried them. Although based on intention and integrity I suspect they do a great job. I highly suggest you check them out on your own. The point I REALLY want to make is that as a creative person, no matter what your area of expertise, do NOT do everything yourself. There are so many supportive services out there like Odesk.com, Elance.com, virtualassistants.com, photographersedit.com not to mention additional services from companies you may already be doing business with that can save you tons of time.
Keep this in mind- “Artists get paid for what they create, not for what they do”. The same can be said for almost any service professional. You get paid for your expertise. Not for the doing part. People want and will pay for the skills you have that will reward them or solve their problems. Focus on that and not the hours spent on doing things that you can hire others to do for a fraction of your value. Got it? Good.
Back to ihavealife.com and the interview. I love the message. Focus on having a life, living your life fully and spending your time in the most rewarding ways that allow you to live out your life’s purpose. As a business coach, I can’t help but also appreciate Nathan’s brilliance in creating a successful blog with a core message that supports his professional services for which he gets paid, reaches the same target audience and engages professionals in the field to spread the word. You see what I’m doing here? Fantastic, effective marketing, Nathan! And I’m happy to play along and support because it well done with integrity and aligned with what he believes. This, my friends, is marketing at it’s best. It’s so soft and aligned.
By the way, the interview was done by Levi Wiggins who is also a cool dude. He’s a social media marketing expert at HarderWiggins.com. Click the logo below to go to the interview. Here’s to your work life balance!