Want to rock your world and get the creative juices flowing? Read “Youtility: Why Smart Marketing Is About Help Not Hype”. It rocked mine! This is one of the best marketing concepts I’ve come across in a long time that can completely amplify your business. “Youtility” is about being USEFUL online. Not just present; but truly useful in creative, unimaginable ways. Helping others will reward you with top of the mind brand awareness. What Jay Baer has created here is more than a business book. In “Youtility” he’s creating a movement. If you want your business to excel in the future, jump on board.
Jay Baer says that the difference between helping and selling is just two letters. But those two letters are critically important to the success of your business in the age of information overload. The fact is we are all overloaded with a never ending amount of choices. The key is having a strategy to be found that is truly helpful to your ideal client.
I’m super excited for you to hear this podcast because it is chock full of usable information you can apply right away. And if you’re anything like me, you’ll get totally jazzed abut the endless marketing possibilities.
Jay is all about helping people fundamentally rethink their approach to marketing, particularly digital marketing to increase sales, customer loyalty and advocacy.
- The difference between getting a customer and having a client for life
- How superior content will cut through the clutter of the net
- Breakthrough online information over load by giving what is useful and of value
- Worry less about “doing” social media and instead be social!
- Market what is wanted not needed!
Jay’s book– “Youtility:
Offers and Gratitude ~
Be sure to check out Creative Warriors Offers Page where you can get Jay’s “Reality Check: Crushing the 11 Big Myths About Social Media” as well as the free gifts from previous guests.
If you’ve enjoyed this podcast, won’t you please leave a review or rating on iTunes? Kind words are awesome, don’t you think?